Darwill Transforms to White Paper Inkjet Production to Enhance Speed to Market for Data-driven Direct Mail
Darwill, Inc. is a national, integrated marketing company that offers proven direct marketing solutions for companies of all sizes. Founded in 1951, it is a family-run business with a commitment to deliver the highest quality solutions that drive ROI for its customers. Today, Darwill circulates over 500 million pieces of direct mail per year, executing every aspect of a direct mail campaign for companies in nearly every industry. Several years ago, Darwill decided to transform from its roots as a sheet-fed commercial offset printer to using white paper continuous feed inkjet production. Driving this move was the fact that customers were beginning to ask for more sophisticated, personalized direct marketing applications.
“We saw that we couldn’t compete efficiently when it came to certain types of direct marketing applications because of the equipment configuration that goes with being a sheet-fed operation. We first looked at possibly getting a web press for these applications and then we decided to go straight to continuous high-speed inkjet because it was the cutting-edge technology and offered what our customers were requesting.”
Mark DeBoer – Senior Vice President, Darwill