Navistar Direct Marketing Enhances Ability to Meet Stringent Due Dates with Support of MBO America
Navistar Direct Marketing’s legacy goes back 50 years when the Maryland-based company started as an envelope printer, purchasing blank envelopes and printing them for local businesses. That work eventually led to commercial printing, producing letterhead, flyers and brochures, eventually expanding into direct mail. When Navistar first began the direct mail side of its business, it was a matter of labeling the offset-produced pieces and getting them into the mail stream. Over time, as demand for personalization grew, an offset shell would be produced that had more blank space to allow a laser/toner address and small personal message to be added to the product. The hybrid piece required a two-step process or more. The systems worked in both a sheetfed and roll fed environment.
“We investigated inkjet technology early on, in its infancy. At that time, it was somewhat grainy and didn’t meet the quality needs of our customers, but given the way the equipment has evolved, today it rivals offset. As the technology advanced, we began to move our work in that direction.”
Art Simpson – President, Navistar Direct Marketing